Dissertation Proposal On How Relationship Marketing Can Help Improve The Image Of Companion

INTRODUCTION

Against the background of the current economic situation within the region, many marketers are looking for better and more effective ways of increasing their sales. Some of them assume that when there is greater media visibility, then one is more likely to boost their success. However, what most of these marketers are forgetting is that there are relationships that are created every time a sale is made. Consequently, their companies must look for ways in which they can sustain this kind of relationship. The proposal will examine how relationship marketing can boost company images in the car industry with specific emphasis on the issue of trust.

BACKGROUND

This project is worth doing because of a series of reasons. First of all, the automobile company is one of the most important sectors of the UK’s economy. Consequently, there is a need to look for ways in which this industry can be improved in order to boost the economy. Additionally, by examining the role that trust plays in relationship marketing, then car companies can understand the underlying factors required to make relationship marketing work for them. This project will also be significant in providing information about various tools and approaches in relationship marketing from automobile companies. (Jackson, 1985)

Previous work in relationship marketing has focused on its core functions. Levitt (1983) explains that relationship marketing is a form of marketing that centres on consumer satisfaction and retention. This is a shift from traditional approaches that mostly emphasized on transactions made at the point of sale. Some authors have looked at application of relationships to the automotive industry. Nilsson (2004) examined a case study of an automobile company in the US and looked at how this company’s success had been enhanced though relationship marketing. Other authors such as Kotler (2005) , DeYoung and Boldt (1988) & Berry (1983)

have examined ways in which relationship marketing can be integrated with other marketing concepts such as process re-engineering. Furthermore, a lot of work has centered upon the use of relationship marketing in various aspects of an organization. These include its application in the supply chain logistics, information technology and other vital sectors. (De Young, 1987)

DISSERTATION PROPOSAL

What makes Dissertation writing help the best in this craft is the fact that we better realize the needs and troubles of students facing during the dissertation proposal process? From the practical and tricky thesis and dissertation, to the creative essays and to the crucial course work and assignments, we at Custom Dissertation Writing help are here to help you out. We want you to be successful in your academic career and thus always struggle to deliver high-quality work that meets all your requirements.

RESEARCH QUESTIONS AND OBJECTIVES

The major objective that the research will be trying to achieve is to determine what the link between company image and relationship marketing is in the automobile industry. This will be determined through four specific objectives
1) What role does trust play in boosting relationship marketing in the automobile industry
2) What role does loyalty play in enhancing relationship marketing?
3) How can automobile companies apply relationship marketing in their marketing mix?
4) What is the value that relationship marketing brings to automobile companies?

Through these research objectives, it will be possible to understand what makes automobile companies successful in terms of relationship marketing and that can then be linked to company image. When companies are regarded as successful by their current or future clientele, then it is likely that they have a good image or vice versa. (Jackson, 1985)

METHOD; RESEARCH DESIGN
The research will dwell on the automobile industry in the United Kingdom. This will be done through a combination of approaches. Some leading automobile manufacturers like General Motors will be identified and asked about their implementation of relationship marketing. This will be analyzed through personal interviews with their sales members. Additionally, the customer lifetime value added to a company through relationship marketing will be calculated for those chosen organizations. Customers will also be included in the research because they will be instrumental in assessment of how successful they perceive certain companies hence reflecting on the company image. (Envision software, 2007)

Personal interviews will be utilized when dealing with company representatives owing to the fact that they will be useful in highlighting certain unique r. marketing features prevalent in their organizations. However, in order to get uniform responses from clients, it would be favourable to use questionnaires for them. Secondary data will also form an important part of this research because it will provide a backbone for determining those elements that cannot be conducted practically and this include measurement of the value added to companies as a result of relationship marketing.

DATA COLLECTION
Data will be obtained through sales performance records released to the public by industry analysts. Data will also be obtained through the use of personal interviews. The population size in this part of the research will be made up of all top performing automobile companies in the UK. Ten sales representatives will be chosen from these companies. The sampling criteria will solely be based on that company’s willingness and response to requests for interviews.

In the other aspect of the interview involving the public or various clienteles, the research will need to obtain fair representation from various parts of the UK. Consequently, a telephone directory will be used and respondents will be asked whether they would like to participate in the research. The questionnaires will be delivered personally to their residential areas after they accept to participate. Sampling criteria will be based on non probability sampling. Numbers will be chosen randomly in order to minimise biases. The research will involve ten personal interviews for sale representatives in automobile companies. Additionally, fifty questionnaires will be filled by those who accept to participate. (Durfee & Chase, 2003)

The research will also make a number of ethical considerations. Confidentiality will be a key concern as respondents in the questionnaire and the interview will be protected from other parties by concealing their identities. Additionally, care will be taken to ensure that clients only answer those questions that they feel comfortable with since they will be informed about this at the beginning of the research.

TIMESCALE

RESOURCES
Secondary data will largely be obtained from financial data released to the public. This will available in the school library and also in internet websites. This information will be crucial for ensuring that the issue of company image is duly inspected.

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Dissertation Proposal Guidelines

Dissertation basically highlights researcher's research i.e. aims or objectives, findings and conclusions. The dissertation process is usually undertaken for personal reasons or to obtain a degree or any professional qualification. Writing dissertation consumes a lot of time and effort of the researcher. So, to make your dissertation writing effective, enlisted below are certain guidelines, which should be always kept in mind while taking up this task:

Knowledge about the topic: It's important to have in-depth and thorough knowledge of the proposal topic. You should be well-versed about all aspects of the topic before you take up the writing process of the dissertation.

Length of the Proposal: There is no hard and fast rule as to what should be the length of your dissertation proposal. But an ideal proposal is expected to be around 20 pages long. No matter whatever be the length of the proposal, it should cover all the main and the important points of the research proposal.

Major parts of the Dissertation:

Introduction - The introduction should summarize the basic reasons behind the research. It should highlight the problem statement and give a brief overview of the dissertation proposal. The next step is to discuss about the importance of the study and describe in brief the various chapters in this dissertation proposal. Always remember that the introduction should not be too long as it is expected to bore the readers. Also, make sure that the introduction is as such, which is able to grab the attention of the readers at once and compel them to read the whole of it.

Problem statement: The next important task is to discuss briefly the problem statement of your dissertation writing. The researcher in this part should explain the importance of the problem and the need for conducting this research. This part is based on the context established in the introduction section.

Review of literature: This section in the dissertation proposal should analyze the research that has been carried out by some other researcher on a topic similar to yours. It is quite useful to find out the differences and similarities with your research and provides you a base on how the research undertaken by you should be carried forward.

Methodology used in research: In this section, focus on the hypothesis (tentative assumption) on which the entire research was based, number of people on whom the research was carried out and most importantly the method that was used to collect the data i.e. qualitative, quantitative or both of these. All the questions relating to why, how and what of the research should be answered here.

Bibliography: This is the last section of the dissertation, which basically focuses on the list of references i.e. magazines, newspaper, periodicals etc. you must have consulted or referred to during your research process. It's a must to acknowledge all the sources from where you have taken help.

Time management: Since dissertation writing takes up a lot of time, so allot yourself some time for finishing up the proposal. Stick to the time limit while writing the proposal otherwise you are bound to put yourself in a big trouble.

Keep the above guidelines in your mind while drafting your dissertation and consider your battle of an efficient and effective dissertation writing half won.

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An overview of the dissertation proposal process:

Once you have chosen your dissertation topic next step is to write a high-quality dissertation proposal and approved it by your teacher. Writing a dissertation proposal is not an easy task. One must be very careful in writing a dissertation proposal. The dissertation proposal helps you to enhance your understanding and clarify your thoughts to your topic.

Why is the dissertation proposal important?

Dissertation proposal is the detailed road map that helps you to complete your entire dissertation writing process. It is necessary to get your dissertation proposal approved from your professor, before writing the final draft, i.e. dissertation.

Necessary sections of the dissertation proposal:

Process of writing the dissertation proposal is almost same, no matter you are writing a Masters Dissertation or PhD dissertation. Do not concern about the length of your dissertation proposal. The major sections of the dissertation proposal are: Dissertation introduction, literature review and research methodology.

Developing your dissertation proposal introduction section:

Summarize the major dissertation research questions in the introductory part of your dissertation proposal in brief. It should include the statement of the dissertation problem and the significance of your study. Dissertation proposal introductory section helps the reader to know the significance of your dissertation topic.

Developing the Literature Review of the Dissertation Proposal:

The literature review section of your dissertation proposal includes the already researched material in your area of study. Avoid adding irrelevant material in the literature review section of your dissertation proposal. The literature review section helps the dissertation committee to know the work that has already been conducted in your areas of study. Make sure to give proper references from where to get the researched material.

Developing Your Dissertation Proposal Methodology Section:

The easiest and the most important part of the entire dissertation proposal writing is the research methodology section. It contains the summary of the methodology you will use in your dissertation.

Make sure to proofread your dissertation proposal before submitting it to your teachers. Proofreading will help you to remove all the typing mistakes you made, while writing your dissertation proposal.

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How to Prepare a Dissertation Proposal

Mastering the skill of dissertation writing is crucial for any person that is pursuing higher levels of education. There are actually four different stages of dissertation writing. By mastering and following each of the four steps, you can ensure that your dissertation will be respected and well-received.

The first stage of dissertation writing is the planning (or thinking) stage. During this phase of the dissertation writing process, it is very important that you are open to all of your ideas. If you eliminate your ideas too quickly, you may have trouble during the later stages of your dissertation writing. Another key element of this phase is to write all of your ideas down. Failing to write down all of your ideas will inevitably lead to at least one great idea being forgotten about. It is also important to avoid the influences of others. Try to brainstorm about your dissertation without worrying about the opinions of your peers or advisors. If possible, you should also try to conduct a small preliminary research study during this first phase of dissertation writing. Doing so will allow you to solidify the direction and focus of your actual dissertation.

The next stage of dissertation writing is preparing the actual Dissertation proposal. If you begin this stage but find it to be extremely overwhelming, chances are you did not spend enough time brainstorming during phase one. Once you do feel confident enough to write your proposal, there are a few tips that can greatly help you. The first thing you should do is read through someone else’s proposal. Although you should never consider any type of plagiarism, simply reading someone else’s proposal will help you get a mental picture of what your proposal should ultimately look like. Additionally, make sure that your proposal includes a comprehensive review of the literature. Finally, make sure that your proposal is organized around a set of questions, and don’t forget to craft a title for your proposal!

Once you have completed your proposal, its time to begin the actual process of dissertation writing. As long as you have been thorough during the first two stages of this process, the actual dissertation writing should be easier than you might initially think. Contrary to popular belief, dissertation writing does not need to be a linear process. Instead, dissertation writing is most effective when done by beginning with the areas that you are most comfortable with. Additionally, you should also take your time during this phase. Although that may seem obvious, many people do not realize how long proper dissertation writing can actually take. When you are planning out how much time your dissertation writing will take, make sure you give yourself enough time to take an extended break. Trying to complete all of your dissertation writing during a very short period of time will have a negative impact on the overall quality of your work.

Ironically enough, completing the actual dissertation writing is not the last step of this four part process. The last thing you will have to do is defend your dissertation in front of four or five other people. No matter how good your dissertation writing skills are, you still need to thoroughly prepare for your dissertation defense. The easiest way to begin this is by attending at least one defense before your own. This will give you a good idea of what you actually need to do. Additionally, the best way to prepare for your dissertation presentation is to approach it as an educational presentation. Doing this will allow you to properly structure and organize your dissertation defense. By breaking down your dissertation writing into four parts, the entire process will be easier, and your final work will come out extremely well.

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How to Do Dissertation Proposal Writing!

Writing a dissertation proposal is possibly the hardest part of the dissertation writing process. In creating a dissertation proposal you are crafting something out of nothing. Developing an understanding of an issue, identifying, reading and summarizing the relevant literature, and developing your own take on the problem are time consuming and no doubt is a frustrating process. In many ways the dissertation methodology is the easiest part to develop. Once you have a clear idea of the first pieces, the methods should follow easily. Which helps you to answer the question, how to write a dissertation proposal.

For dissertation proposal you need introductory work sufficient to introduce your external readers to the material. This also helps convince your committee that you know enough about the field that you should be allowed to move on to your thesis. You have to write about related work and perform a literature search that proves that your ideas are new, and that you can talk reasonably well about the previous work in this area.

Basically you need to introduce your work. As a rule of thumb, your thesis should cover enough ground to be worthy of three conference papers. Organizing your thesis around three conference submissions may help you progress toward your thesis (it gives you hard deadlines).

Your list of contributions is the most important part of your dissertation help research proposal. This is where you succinctly outline why your work is different than other work on the subject, and why it is worthy of a Ph.D. thesis. This is traditionally in a bulleted list, and should probably be less than a page. It's worth really working on these contributions, because people will inevitably ask what your thesis is about, both in the lab and at conferences. You should be able to give an answer in few seconds, and that answer should come from your contributions page.

You should remember that you are proposing something new. Sure It doesn't have to be complete but It's probably somewhat better if it isn't complete, because it shows that you can talk intelligently about what work you plan to do before you do it. Here is a standard dissertation outline

1. Introduction

a. Summary of the larger puzzles and issues

b. Locating your work in a larger issue

c. Main research question

2. Problem Statement

a. What is the issue?

b. What are the specific questions?

c. What is the context and background?

d. Why does this matter?

3. Conceptual Framework

a. How do you look at this puzzle?

b. What is the theoretical framework (what is this a case of?)?

c. What are the key constructs?

d. What are specific terms you are using and how do you define them?

e. Model of what you think is going on

4. Methods

a. What do you plan to do and why

b. How do they link to the questions and the CF?

5. Bibliography

6. Appendices

a. Survey drafts

b. Pilot data

c. Timeline

Therefore a properly written proposal must demonstrate that you:

1. Able to explain the importance of the problem issue to a person no familiar with it;

2. Have managed to define and delimit and interesting and fascinating research question;

3. Able to formulate testable hypotheses;

4. Have worked out a detailed plan that will test your hypothesis.

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A List of Suggested Things for Inclusion in a Dissertation Proposal

In it’s most basic form a dissertation proposal contains

1. Introduction

2. Thesis Statement

3. Research Method

4. Experimental Design (if applicable)

5. Results Discussion

6. Conclusion

These parts are all the most basic parts of dissertation writing. And they all represent a single segment for the entire research document. If we talk about a dissertation proposal in detail the above parts all can be enhanced. A dissertation proposal should be made very carefully incorporating all essential parts. As once a proposal is sent to the authority for approval it is checked for all possible mistakes. And this why if a dissertation proposal is perfectly made it will always have a great impact and will be approved.

There is a definite requirement of certain things that go within a dissertation document all items should be followed in a sequence. Dissertations should comply with these guidelines. A dissertation proposal comprises of the following.:
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An Abstract is the first major part of a dissertation proposal An abstract should be reflective and must have familiarity with present issues related to the dissertation topic.
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Table of Contents A should incorporate a complete table of content list. Essentially, a table of contents for the proposal lists all of the elements A table of content should be double spaced between entries.
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Chapter I. Introduction is also known as the Statement of the Problem. The introduction should describe the nature and purpose of the study in a dissertation proposal.
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Chapter 2. Review of the Literature and Research Questions. A review of literature concerns the main topic and places the custom dissertation in context of research conducted previously.
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Chapter 3. Methodology. The methodology is an integral part of a dissertation proposal and describes in detail how the study will be conducted. The methodology chapter is divided into labeled sub-sections.
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Chapter 4 Results. The results section in a dissertation proposal summarizes data collected with details and statistical support. After briefly stating main results or findings of the study, the data should be reported with sufficient detail in order to justify the conclusions. Tables and illustrations can be for numerical data.
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Chapter 5 Discussion. In a dissertation proposal all results should be summarized, evaluated, and interpreted with respect to the original research problem question. In this section,

References. References are listed at the end of the dissertation proposal
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Appendices. The appendices section must begin with its own cover page, followed by an exclusive table of contents page.

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Dissertation Proposal

Dissertation proposal writing is your initial step to emerging as a researcher. To write a dissertation proposal, you need to have an area of research that you are interested in. Your Dissertation proposal tat reflects your area of interest can be of almost any length. While you might need to create a 2000-words proposal to present to your professor for approval, you can also have a proposal that is 10,000 words in length.

The length of your Dissertation proposal will be determined by your purpose. As hinted in the previous paragraph, a dissertation for approval of a research area is usually shorter. Your professor will decide whether it is worthwhile for you to spend time researching the topic you have selected and presented in your Dissertation proposal.

Once your Dissertation proposal is approved, the dissertation that you create will also be a proposal. This is because you will be testing a hypothesis, and you will have a conclusion as well as a proposal at the end of it. This proposal will tell a reader whether there is more to research about in a particular area. Based on this Dissertation proposal, you will decide whether or not to conduct more studies.

A Dissertation proposal will typically have the following parts: Title Page, Table of Contents, Abstract, Acknowledgement, Introduction, Aims, Objectives, Hypothesis, Methodology, Literature Review, Analysis, Conclusion, Proposal, References, and Appendices. To write each part of your Dissertation proposal, you need a significant amount of time.

Usually, your college or university will give you sufficient time to produce your Dissertation proposal. However, the problem that many people face is that they leave this work till the last minute. You simply cannot afford to rush with this kind of assignment. You need to plan your work schedule and stick to it. To write your Dissertation proposal and meet your main deadline, you need to set target dates for completing portions of your assignment. This planning can consist of a few weeks.

The best approach to save time and work efficiently in order to complete your Dissertation proposal is to conduct your research first. You will need to consider researching two types of data. One is primary data and the other is secondary data. Researching primary data is time-consuming because you may need to obtain views from people. You will need to focus on a study group, which can be difficult to complete in a short time. However, this data is integral for your Dissertation proposal. Your secondary data is of equal importance, which means that you must have the most authentic and pertinent sources collected.

Your Dissertation proposal literature review and analysis will make use of your data collected. Together these two parts [review and analysis] of your Dissertation proposal will help you to write your conclusion and proposal. While your conclusion will discuss and determine the standing of your hypothesis, your proposal will be immensely important as it informs the reader about how much research you may need to conduct next. Your proposal does not have to be too detailed because it is understood that there will have to be further preparation to conduct more studies in your research area.

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